ENTERPRISE PRICING PROCESS MANAGEMENT

Abstract

This article is devoted to the analysis and research of the pricing management process in an enterprise. The article discusses the basic principles of pricing for goods or services, as well as methods of pricing management, taking into account internal and external factors that influence the company's pricing strategy. Particular attention is paid to the analysis of the competitive environment, market demand, production costs and other aspects that determine pricing. The article also discusses tools and methods that can be used to effectively manage the pricing process in an enterprise in order to achieve competitive advantages and increase company profits.