Influencing Factors of Tourism Service Performance and Their Role in Industry Development

Abstract

The performance of tourism services is a key indicator of competitiveness and sustainability in the tourism industry. This paper aims to identify and analyze the internal and external factors that influence the quality and effectiveness of tourism services, with a particular focus on emerging economies. Using a mixed-methods approach, including survey data, case studies, and policy analysis, the study highlights the roles of human capital, infrastructure, digitalization, institutional support, and customer experience in shaping service performance. Empirical data from Uzbekistan and comparative insights from global practices are used to support the analysis. The findings demonstrate that improving service performance not only enhances tourist satisfaction and loyalty but also contributes to broader socio-economic development. The paper concludes with strategic recommendations for policy makers and stakeholders to strengthen service quality and stimulate sustainable tourism growth.